Google Adsense Is a Dying Business and You Should Pay Attention To It Why Content Creators Should Change Their Money Strategy
Why content creators should change their money strategy.
There was a time where everyone wanted to be YouTubers and bloggers. Google's pay-per-view and CPM model was wonderful, and users found it excellent to consume free content for a few ads.
And I don't blame them. Since its beginning on June 18, 2003, Google AdSense has paid more than $26 billion to content creators.
It seemed to be the perfect business for anyone who decided to explore their talents on the internet.
However, even though Google made almost all its money from ads, they haven't found a way to scale its business model. Consequently, other platforms have taken the lead in marketing and content development.
For that reason, the search company is a dying business right now, and as a content creator, you should pay attention to these signals.
But why is this happening to Google?
Companies found a direct way to connect with people.
In 2017 Amazon passed Google as the preferred page to start shopping searches. The reason was obvious; it is easier to find products that you need directly from a trusted company than to search for them on a page as ambiguous as the google search engine.
Then it started to get worse. You no longer needed to look for the products; they found you from social media. Now it's easier for a person to find a product while browsing his social networks than having to search it directly on Google.
And then the influencers arrived.
Instead of believing in any advertisement that practically any scam page could pay for, we have products recommended directly by our favorite celebrities. This gave companies credibility and security.
Pages like Fashion Nova and Gym Shark are billionaires thanks to this type of marketing.
The point is that companies realized that there are more direct ways to attract buyers than using Google. And for this reason, they have stopped prioritizing the Engine search when preparing their marketing strategy.
Content creators and users now prefer subscription-based payments.
As a content creator, I would rather have ten loyal subscribers than 1000 occasional readers. And just like me, many other people have realized that a payment for a subscription is more profitable than looking for views.
Assuming that the CPM of a video you make on YouTube is $20 (according to various pages on Reddit and Quora, the maximum they are currently having is $15). Having ten subscribers paying you $5 will give you $50, while with Google Adsense, you would have to search for 2500 views or clicks.
When you have a subscription-based payment, you know exactly how much money you will get in the month, and you will see if you have to change your marketing strategy. When you get paid for views, it's harder to figure out what you need to work for.
In addition, users prefer to pay a monthly fee if they do not have to see advertising on platforms. Also, this gives them exclusivity, support, and customer service.
For this reason, thousands of content creators have decided to move their businesses from Adsense to paid streaming pages and apps such as Twitch, Medium, Converkit, OnlyFans, and Patreon.
The algorithm is no longer profitable for creators.
If you type on YouTube "I'm leaving Youtube," you will see thousands of videos of famous content creators talking about why they decided to leave the platform. The main reason is that they are no longer receiving the views and earnings they used to.
Many of them put the alternative platform they will use to continue producing content. So people are not tired of creating content; they are tired of not seeing results.
One of the reasons I left YouTube even without starting to monetize is that the recommendations I saw on my channel did not make sense while my videos were forgotten. So I felt that my efforts were not worth it.
And it's just getting worse.
Google launched a subscription alternative on YouTube, so users do not have to see advertising. But on the side of content creators, earnings haven't changed much.
So it does not matter how much Google wants to accommodate its clients if there is no community that makes content for their platforms.
Also, In 2015 Apple added a feature to their devices that allowed users to block ads. iOS was responsible for 75% of Google's revenue from mobile search ads. Without that audience, Google is in trouble.
On computers, the number of people using adblockers exceeds 763.5 million.
But even if people still don't block ads, they are trained to ignore them completely due to the "banner blind" phenomenon.
Finally, Facebook has the best ad marketing model in 2021 with Instagram and Whatsapp: They have the users, the algorithm, and the information. And it could take years for Google to approach this business model.
I loved google Adsense.
I loved the concept of paying for views while users enjoy free content. But with new trends, mindless changes, and other brands doing better marketing, Google AdSense seems to be coming to an end.
I think Google still has a chance to revive its business strategy, but it doesn't seem to be looking to improve the experience for content creators.
My boss no longer makes good money with Google Adsense. I have never been able to make a considerable amount of money other than paying for Spotify with Google AdSense. And thousands of people are opting for new ways to monetize their content.
So if you are a content creator based solely on pay per views, you should consider other business strategies.
WRITTEN BY
Turning ideas into reality. Programmer by profession, Writer by passion. Finance and self-development advice. | Get weekly money advice: https://bit.ly/3pFFWXk
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