The assistances of Campuses toward SMEs in Indonesia as a Way Out to Empowering SMEs to Achieve the Next Level

 

During this pandemic, the production and marketing activities of Small and Medium Units in Indonesia experienced a very significant decline. SMEs in Indonesia ha a very drastic decrease in turnover. Their production and marketing are reaching a turnover of millions of Rupiah per day and have now decreased to hundreds of thousands of Rupiah. 

Research Questions;

1. Should Campus provide Assistances to Small and Medium Enterprises?

2. If SMEs agree to receive mentoring, what kinds of assistance are that forces?

3. If SMEs do not agree with the Assistances what kinds of  the obstacles occur in campus assistance to SMEs

The contributing factor is due to very reduced raw materials and this affects the marketing.

 Our research provides solutions to these Small and Medium Enterprise problems with an analytical hierarchy process, which will provide solutions by increasing production and sales. Problems; Internal Problems (Basic) Lack of capital and limited access to finance are the main obstacles in developing small and medium enterprises (SMEs). 

The majority of entrepreneurs use their own capital in running their businesses.  Lack of SME capital, because SMEs are private businesses or companies that are closed in nature, relying on very limited own capital, while loan capital from banks or other financial institutions is difficult to obtain because the administrative and technical requirements demanded by banks cannot be met. Limited Human Resources Education (HR) Most small businesses grow traditionally and are family businesses that have been passed down from generation to generation. The limited human resources of small businesses, both in terms of formal education and knowledge and skills, greatly affect the management of their business, so the business is difficult to develop optimally. In addition, with limited human resources, it is relatively difficult for these business units to adopt new technological developments to increase the competitiveness of the products they produce. Weaknesses of market penetration (E-Marketing) Small businesses, which are generally family business units, have very limited business networks and low market penetration capabilities because the number of product innovations produced is very limited and of less competitive quality. 

                             

 SOLUTIONS AND EXTERNAL TARGETS

 Framework Models and Solutions The process of empowerment results obtained consistently after the training. And aspects of capital and the marketing aspect is a priority factor that determines the continuation of the prospects for SMEs.

                                                                CONCLUSION 

 The results of the Mentoring are obtained on the premise of the Indonesian SME fostered program Bangkit Innovation to protect the Nation from COVID -19 and the analytical Hierarchy Process that gives maximum results for the economic empowerment of SMEs in Central Java. The empowerment resulted in the following points; 1. Increase production 2. Improve Marketing 3. Improve Knowledge and procedures in terms of Business ethics 4. Changing the mind to become a progressive Business Doer. Programs fostered by SMEs in Indonesia are carried out in synergy with DIKTI RISTEK-BRIN

References

Abdullah, S. S., & Sari, H. I. (2018). Hukum Bisnis: Penerapan Hukum Asuransi Kerugian terhadap perlindungan Resiko E-Commerce Berbasis Portal (Indonesian Edition). PT. Mandiri Nirizindo Utama CO.,.

Panjaitan, J. M., Timur, R. P., & Sumiyana, S. (2020). How does the Government of Indonesia empower SMEs? An analysis of the social cognition found in newspapers. Journal of Entrepreneurship in Emerging Economies.